A witty June 17 ABC news story was recently spotlighted in an eye-opening article by journalist, Mark Schreiber, writing from Japan. The Tokyo-based scribe lifts the lid on widespread claims of an eyeball licking craze sweeping Japanese primary schools to expose it as a hoax.
A growing number of news organizations who ran more serious sounding reports, similar to an earlier ABC story by Gillian Mohney, are now saying there is a lot less to this dubious claim than meets the eye. The Huff Post, Gawker, Medical News Today, and Medical Daily have all changed their stories in light of Schreiber’s article as well as a damning verdict on the urban legend-debunking site, Snopes.com.
Will ABC also set the record straight on this cock-eyed story or will it stand by what amounts to nothing more than an eye witless report?
If you want a real eye-opener, take a look at "Lick This!" by Mark Schreiber and read how the tale of a fake fad made in Japan made its way into online publications like MNT as well as the pages of newspapers, magazines, and more all around the world.
Also see: "In the Public Eye" on Snopes.com
Related MediaBugs reports:
UPI Out of Focus (United Press International); Another Code Brown! (Medical Daily); Entertaining... Licks Telling the News (ABC2 News, WMAR-TV, Baltimore); Didn't Get the Memo (New Zealand Herald); Here is the Thing (MSN News Canada) Fatal Error (CTV News Canada); Time to Correct? (Time Magazine); More Than Meets the Eye (New York Post); A Cock-eyed Story (New York Daily News); Faking It (Syracuse.com/The Post-Standard); Bucking the Trend That Wasn't (The Times of India); If You Can't Lick 'Em Join 'Em (Fox News); Not a Lick of Truth (The Telegraph); Eye Network Lacks Nose for Fishy Stories (CBS News); Calling Out the Daily Caller (The Daily Caller); Code Brown (Medical News Today); Gawk at This! (Gawker); Not a Thing (The San Francisco Chronicle); Less Than Meets the Eye (The Guardian); A Blind Eye to the Truth (Huffington Post); Falling for a Fake Story... (The Washington Times)
Disappeared (story deleted by news org.):
Faking It (Syracuse.com/The Post-Standard)