This past June, Fox News reported that “pink eye cases have been spreading among Japanese school children as a result of a new bizarre fetish: “eyeball licking.” Not so says, Huff Post, Gawker and Medical News Today, all of whom carried similar reports but are now changing their stories in light of an article by Tokyo-based journalist, Mark Schreiber, and the findings of the urban legend debunking site, Snopes.com. Fox News is just one in a long list of news outlets that have helped spread what has been dubbed a “hoax” now heard around the world. Perhaps Fox will give the story a second look and join the ranks of those news organizations mentioned above who are now setting the record straight because as they say, if you can't lick ’em, join 'em.
If you want a real eye-opener, take a look at "Lick This!" by Mark Schreiber and read how the tale of a fake fad made in Japan made its way into online publications like MNT as well as the pages of newspapers, magazines, and more all around the world.
Also see: "In the Public Eye" on Snopes.com
Related MediaBugs reports:
Not a Lick of Truth (The Telegraph); Eye Network Lacks Nose for Fishy Stories (CBS News); Calling Out the Daily Caller (The Daily Caller); Code Brown (Medical News Today); Gawk at This! (Gawker); Not a Thing (The San Francisco Chronicle); Less Than Meets the Eye (The Guardian); A Blind Eye to the Truth (Huffington Post); Falling for a Fake Story... (The Washington Times)