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Bug #28497 closed:off topic

Vegetarianism is worse for the environment

Bug Type:  Fabrication

A study was done by the World Wildlife Fund and Cranfield University looking at the environmental impacts of our food choices. The report was largely in favor of reducing our meat consumption, but correctly clarified that simply replacing meat with heavily processed foods was not a solution. Early media reports simply discussed the study as an analysis of the environmental impacts of our food choices; however, on February 12, 2010 several outlets picked up and ran with a story about a mysterious "study" which they did not name, but claimed came from the WWF and Cranfield University, and The Times Online and The Daily Telegraph included a single quote taken out of context from the study. They used this quote to fabricate an entire story on how a new study has claimed vegetarianism is worse for the environment. Some later reports even went so far as to say red meat was the new green.

Supporting Information:

This media error was first exposed here:



Theo Summer has not contacted The Telegraph, The Times Online, The Med Guru, The Australian, Daily Mail, Meat Trade News Daily

Bug History

Nov 18, 2010 7:07 pm Open Theo Summer
Nov 18, 2010 7:45 pm Open: Under Discussion Scott Rosenberg
Nov 30, 2010 12:03 pm Closed: Off Topic Scott Rosenberg

Discussion Leave a comment

Thanks, Theo, for filing this bug report!

Unfortunately right now MediaBugs is not operating outside of the US. This is because much of our work is focused on contacting media outlets and trying to involve them in this process -- and that's very difficult for us to do outside of the US where we are located. (Our software is open source so it's available for people beyond the US to set up their own local MediaBugs operations, which we hope will happen.)

We'd be happy to take this one on if there's a US-based media outlet involved. Otherwise I'm afraid we'll have to mark it off topic.

Nov 18, 2010 7:45 pm